I got a chance on my DAILY SHOW appearance to mention when I first started working on my book, BLOGWARS. Here are more details--partly drawn from BLOGWARS itself. In my mind there were three points of origin of the book.
1. In 1996, a colleague and I conducted one of the first studies of presidential campaign Web sites. Our main finding was that they were mostly online "tackboards," posting information rather than developing content that exploited the hyperlinking and interactive qualities of the Internet. We stated, however, in the conclusions that: "It is currently possible, though no candidate has done this, to host an online talk show where the candidate fields questions from users throughout the nation." Then, as an afterthought, I began looking at "personal political Web sites" created not by the campaign apparatus—political consultants, managers, advisers, or parties—but by individuals who supported the candidate or some cause. Many were raucous and crude, but it did seem that personalized mass...