Bloggers as Local Content Creators
As I noted in another post, Bill Keller, editor of the New York Times, characterized blogging by the following: "Bloggers recycle and chew on the news. That's not bad. But it's not enough." Just today, ("Reliable Sources", 01/01/06) Howard Kurtz, in the midst of a discussion about the decline in newspaper circulation, commented (with a smile) that "bloggers, as you know, have a grand old time kicking around the MSM, the mainstream media, but if newspapers went away tomorrow, where would they get their information?" In both cases, they meant that bloggers just "chew" and "talk" about big news items in big media venues.
This is obsolete analysis at several levels. It is based, partly, on vanity--the "mirror effect": big time national journalists only read blog posts that are about them, and assume that all blogging is reflective of (and reflexively aimed at) them!
Let me offer one example here--I elaborate on dozens more in my book BLOGWARS--of bloggers who are creating original content at the local level. (more…)...